Getting more sales from your wholesale food business

As a result of the pandemic, the bulk food industry faces many new threats, the most significant of which is a decrease in demand for supplies as hotels, restaurants, schools, and sports venues run at reduced capacity. As countries fight the virus, customer spending on food has not recovered to pre-virus levels, as restaurants reopen, close, and reopen partly. To supply supermarket grocers, some distributors have developed their business strategies, and many have switched to their data to review each product line and decide if it is viable.

Brand lines are being shifted to satisfy new demand.

As a result of the pandemic, four demand archetypes have arisen, according to McKinsey Research:

  1. Fill the pantry and eat it up (consumption expands). Because of supply worries or health concerns, consumers stock up, resulting in a rise in demand both before and during the crisis. Cleaning materials, vitamins, and supplements are examples of products in this archetype.
  2. Stock your pantry and keep it fresh (consumption does not change). When people are afraid of a shortage, they buy more items like pet food and toilet paper at first. However, intake does not rise during the recession, resulting in volume decreases after the crisis.
  3. Now I’m at college (consumption shifts). Consumers are forced to move on-the-go occasions for items like coffee and beer from in-person food-service stores to internet stores as a result of work-from-home and shelter-in-place initiatives. As a consequence, after and possibly after the recession, there will be more demand for these goods.
  4. Not right now (consumption declines). Consumer trust is eroding, and an emphasis on key products has resulted in a reduction in purchases of such items during the recession, such as clothing, food, and drinks for immediate consumption.

Many wholesale food companies collapse under archetype number four, but many distilleries and breweries, for example, have begun to produce hand sanitizer in collaboration with local grocers.

Alter the distribution platforms.

When more people shop online, food wholesalers are collaborating with grocers to repackage products to meet retail standards and be part of this expanding platform. Most of the food distributors in UAE adopt clean and safe distribution of food.

Reduce the price of goods that have a short expiration period.

Since certain items, such as beef, poultry, beer, infant formula, and vitamins, degrade faster than others, they are at risk of being obsolete if not carefully watched.

Cross-promotion options

Customers also buy their goods from wholesalers who give the best rates and the quickest shipping times. However, offering the lowest rates is not always possible. That doesn’t rule out the possibility of gaining a strategic advantage.

Your sales force will conveniently keep up to date on developments and expenses thanks to market intelligence. Your staff will use the companies to see which businesses are purchasing one product but not the complimentary one. This opens up the possibility of cross-selling.

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