250 West Street Library (photo: 250 West Street)
We already gave the rundown on the upcoming 2012 Hearst Magazines Designer Visions event (see “Coming Soon: 2012 Hearst Magazines Designer Visions Showcase – Part I“). Now it is time to take a look at the location and participating designers.
The Location
(photo: 250 West Street)
250 West Street is not use another residence in the Big Apple as it mixes history with modernity. Designed by Gal Nauer (of Gal Nauer Architects) and transformed by the Elad Group, this historic landmark building was once a functioning warehouse (originally designed by William H. Birkmire). While the exterior maintains its stately nature, the interiors are nothing short of sophistication.
(photo: 250 West Street)
Inside the 11 story neo-Renaissance property are 111 loft-style condos with a unique, 7,000+ square foot penthouse. The building itself offers residents 300,000 square feet including 30 different layouts (talk about customization) to include 4-bedroom units and ceilings traveling up to 16 feet. Community amenities include a 5,000 sqft rooftop terrace (with glorious views of the Hudson, sundeck, lounge area and more), children’s playroom, private library and much more.
“This exquisite residence fits in perfectly with the neighborhood’s modern day energy and spirit, and also embraces the building’s past with its beautiful historic facade,” says Gal Nauer. “250 West Street is designed specifically for the tenants’ downtown lifestyle and provides a living experience much like that of a mansion, rather than an apartment.” To learn more about the 250 West property, visit www.250weststreet.com
The Designers
As this year’s Designer Visions will become a set for the 48-Hour Film Project, it was important for Hearst to find designers who could create distinguished designs.
(David Rockwell for House Beautiful)
Our favorite shelter mag, House Beautiful has a definite ace in the hole with David Rockwell. An industry giant who has a resume that is uncanny (has designed sets for the Academy Awards, the Kodak Theater, Nokia Theater Times Square, Grand Central Terminal renovation, Broadway sets and more), Rockwell prides himself on being a simple guys who loves architecture and design. Last November, we had the pleasure of seeing David honored by the Design Industries Foundation Fighting AIDS for his hard work in the industry and personal commitment to the organization (see “DIFFA Honors Acclaimed Architect and Designer David Rockwell“).
(Antony Todd for VERANDA)
Aussie native Antony Todd is bringing his traveled expertise to the VERANDA home. Starting his design journey as a trained costume and set designer (will definitely come in handy), Todd has an unbelievable Rolodex of clientele to include Miramax Films, The White House, Sony and CBS to name a few.
His interiors demonstrate a timeless sophistication full of classic forms and modern charm. With two self-titled home furnishing stores in New York and Istanbul, Todd’s aesthetic should enhance VERANDA‘s brand.
(Matthew Patrick Smyth for ELLE Decor)
ELLE Decor should be proud of their choice of designer with Matthew Patrick Smyth (who doesn’t love a person with three names?). An alumni of the Fashion Institute of Technology (studied interior design), Smyth has kept himself busy along the east coast designing residential homes in New York, Maine and Connecticut. He has participated in a noteworthy five Kips Bay Show Houses (see “Take a Tour Inside the 40th Annual Kips Bay Decorator Show House“) and has topped ELLE Decor‘s Top 25 A-List.
A private gala opening of the 2012 Designer Visions is scheduled for October 30th with public access available soon after (will need a ticket). Each of the participating magazines will feature show house resources on their website including interviews with designers and more. Even if you are unable to go to New York City to view Designer Visions in person, House Beautiful, VERANDA and ELLE Decor will all feature their designs in later publications.
